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Future of Travel Marketing

How Virtual Reality Changes Everything


It has always been about the experience when traveling. For many years, travel professionals have utilized brochures, videos, and photos to tell a destination's story. Today, with travelers wanting more immersive ways to explore destinations, these static forms of media simply do not have the same effect. That's where virtual reality comes in, transforming how travel destinations are marketed and experienced.


At VRex Immersive, we are at the forefront of this revolution, offering both travelers and travel professionals alike the most innovative VR solutions to set themselves apart in this competitive marketplace.


Why Virtual Reality is the Future of Travel Marketing?


The way travelers will now plan and experience trips is going to change with the ever-improving technology of VR. For this reason, traditional ways of marketing your product are no longer good enough. Here's why VR is becoming the go-to tool for the travel industry:


Better Customer Engagement: With VR, future travelers have the chance to fully engage in destinations before even making a booking. Rather than using flat photos and videos, they can walk into a fully immersive 360-degree environment, "walking" through resort lobbies, national parks, or bustling city centers. Because engagement goes deeper, emotional connections and excitement go up, and they are more likely to commit to taking a trip.


Stand out from the crowd at Trade Shows and Expos: Exhibitions and trade shows remain some of the most critical marketing activities within the travel industry, though differentiated marketing becomes quite tough using the same strategies. VR turns booths into dynamic, interactive experiences. With VRex Expo, companies in travel can take visitors right to their destinations and have them experience firsthand the best parts of the location.


Drive More Bookings with VR Experiences VR decreases uncertainty about destination choices by giving travelers a chance to "try before they buy." The VRex GO app by VRex allows users to view their destinations from the comfort of their couch and then directly book on the platform. This provides a seamless, intuitive process in travel planning whereby travelers can visualize everything from hotel rooms down to attractions in the local area.


Differentiate in an Industry of Cutthroat Competition VR provides an opportunity for players in this competitive travel promotion industry to get an edge over others. Be it a resort that provides a virtual tour through VRex BOX kiosks installed in their lobbies or a travel agency that showcases its VR content at B2B meetings, VR presents travel professionals with an ability to showcase destinations in an exciting and memorable way.



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